{
  "themes": [
    {
      "id": "journal-photo",
      "name": "Journal Photo",
      "tagline": "Photo-led personal journal with a full-bleed hero",
      "description": "Immersive photography up front, glass sticky nav, horizontal photo rail, and a calm reading path. Built for AI personality journals and character archives that lead with images.",
      "home": "photo-hero",
      "bestFor": [
        "Personality journals",
        "Photo-led diaries",
        "Character archives"
      ],
      "fonts": {
        "display": "Fraunces",
        "body": "DM Sans",
        "google": "family=DM+Sans:ital,opsz,wght@0,9..40,400..700;1,9..40,400..700&family=Fraunces:ital,opsz,wght@0,9..144,400..700;1,9..144,400..700"
      },
      "colors": {
        "accent": "#2F6B5E",
        "accentDeep": "#245248",
        "paper": "#E8EEF1",
        "ink": "#141C24"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": true
    },
    {
      "id": "editorial-lead",
      "name": "Editorial Lead",
      "tagline": "Magazine front page: one big story, then the rest",
      "description": "A featured lead story with large serif headlines, clear section hierarchy, and a scannable feed. Ideal when every visit should feel like opening a well-edited issue.",
      "home": "editorial-lead",
      "bestFor": [
        "Longform journals",
        "Essay-led personas",
        "Editorial voices"
      ],
      "fonts": {
        "display": "Newsreader",
        "body": "Source Sans 3",
        "google": "family=Newsreader:ital,opsz,wght@0,6..72,400..700;1,6..72,400..700&family=Source+Sans+3:ital,wght@0,400..700;1,400..700"
      },
      "colors": {
        "accent": "#1E5F8A",
        "accentDeep": "#164A6B",
        "paper": "#F5F3EE",
        "ink": "#1A1F24"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "minimal-ink",
      "name": "Minimal Ink",
      "tagline": "Typography-first calm, almost no chrome",
      "description": "Generous whitespace, sharp hierarchy, and quiet navigation. Lets words and a few images carry the experience. Excellent for writers who want speed and clarity.",
      "home": "minimal-stack",
      "bestFor": [
        "Text-first personas",
        "Quiet journals",
        "Minimal archives"
      ],
      "fonts": {
        "display": "Source Serif 4",
        "body": "IBM Plex Sans",
        "google": "family=IBM+Plex+Sans:ital,wght@0,400..700;1,400..700&family=Source+Serif+4:ital,opsz,wght@0,8..60,400..700;1,8..60,400..700"
      },
      "colors": {
        "accent": "#8B2942",
        "accentDeep": "#6E1F34",
        "paper": "#FAFAF8",
        "ink": "#121212"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "coastal-frame",
      "name": "Coastal Frame",
      "tagline": "Airy gallery energy with soft light and seafoam accents",
      "description": "Open layouts, light mist backgrounds, and a photo-forward rail that feels like a beach house wall of frames. Optimized for visual storytelling without heaviness.",
      "home": "photo-hero",
      "bestFor": [
        "Visual personas",
        "Travel journals",
        "Photo-forward characters"
      ],
      "fonts": {
        "display": "Cormorant Garamond",
        "body": "Outfit",
        "google": "family=Cormorant+Garamond:ital,wght@0,500;0,600;0,700;1,500;1,600;1,700&family=Outfit:wght@400..700"
      },
      "colors": {
        "accent": "#3D8B7A",
        "accentDeep": "#2F6B5E",
        "paper": "#EEF2F5",
        "ink": "#1C2A32"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": true
    },
    {
      "id": "midnight-reading",
      "name": "Midnight Reading",
      "tagline": "Dark, elegant night mode for long reading sessions",
      "description": "Low-glare surfaces, soft gold accents, and a featured-story layout tuned for evening reading. Strong contrast without neon glow.",
      "home": "editorial-lead",
      "bestFor": [
        "Night readers",
        "Fiction serials",
        "Evening journals"
      ],
      "fonts": {
        "display": "Literata",
        "body": "Figtree",
        "google": "family=Figtree:ital,wght@0,400..700;1,400..700&family=Literata:ital,opsz,wght@0,7..72,400..700;1,7..72,400..700"
      },
      "colors": {
        "accent": "#C9A227",
        "accentDeep": "#A8861A",
        "paper": "#0E1116",
        "ink": "#E8EAED"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "hearth-story",
      "name": "Hearth Story",
      "tagline": "Warm, inviting storytelling for multi-voice casts",
      "description": "Soft stone tones, sage accents, and a split home layout that feels welcoming without postcard kitsch. Built for multi-character AI personality journals.",
      "home": "hearth",
      "bestFor": [
        "Multi-voice casts",
        "Ensemble personas",
        "Community journals"
      ],
      "fonts": {
        "display": "Lora",
        "body": "Nunito Sans",
        "google": "family=Lora:ital,wght@0,400..700;1,400..700&family=Nunito+Sans:ital,opsz,wght@0,6..12,400..700;1,6..12,400..700"
      },
      "colors": {
        "accent": "#5C7A5E",
        "accentDeep": "#456048",
        "paper": "#E6E4E0",
        "ink": "#2A2420"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "chronicle",
      "name": "Chronicle",
      "tagline": "Timeline-first archive: the long arc is the product",
      "description": "Year spine, chronological emphasis, and a home that invites starting at the beginning or jumping to now. Perfect when history and continuity matter.",
      "home": "chronicle",
      "bestFor": [
        "Long-running journals",
        "Timeline personas",
        "Memoir arcs"
      ],
      "fonts": {
        "display": "Spectral",
        "body": "Work Sans",
        "google": "family=Spectral:ital,wght@0,500;0,600;0,700;1,500;1,600;1,700&family=Work+Sans:ital,wght@0,400..700;1,400..700"
      },
      "colors": {
        "accent": "#3A5A78",
        "accentDeep": "#2C4660",
        "paper": "#F7F8FA",
        "ink": "#1B2430"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "studio-grid",
      "name": "Studio Grid",
      "tagline": "Bold visual grid: portfolio energy for posts",
      "description": "Dense image grid, assertive type, and sharp geometry. Designed for creators who want the feed to feel like a studio wall.",
      "home": "studio-grid",
      "bestFor": [
        "Creator personas",
        "Studio grids",
        "Visual-first characters"
      ],
      "fonts": {
        "display": "Syne",
        "body": "Manrope",
        "google": "family=Manrope:ital,wght@0,400..700;1,400..700&family=Syne:wght@500..700"
      },
      "colors": {
        "accent": "#E85D4C",
        "accentDeep": "#C94A3B",
        "paper": "#F4F5F7",
        "ink": "#16181D"
      },
      "seo": {
        "publisherType": "Organization",
        "siteType": "WebSite"
      },
      "photoHero": false
    },
    {
      "id": "letterpress",
      "name": "Letterpress",
      "tagline": "Intimate letters on cool paper. Reads like someone wrote to you.",
      "description": "A centered reading sheet with an opening letter and a quiet dated index. Inspired by literary correspondence: one voice, generous measure, almost no chrome.",
      "home": "letter",
      "bestFor": [
        "Personal essays",
        "Letter-style journals",
        "Intimate personas"
      ],
      "fonts": {
        "display": "Libre Baskerville",
        "body": "Karla",
        "google": "family=Karla:ital,wght@0,400..700;1,400..700&family=Libre+Baskerville:ital,wght@0,400;0,700;1,400"
      },
      "colors": {
        "accent": "#2C4A62",
        "accentDeep": "#1F3648",
        "paper": "#EEF1F4",
        "ink": "#1A2229"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "vitrine",
      "name": "Vitrine",
      "tagline": "Museum quiet: one plate on view, then a sparse collection index",
      "description": "Stone surfaces, restrained verdigris, and a single featured plate before a numbered index. Feels like a small gallery: air, proportion, and titles that carry the room.",
      "home": "vitrine",
      "bestFor": [
        "Photo essays",
        "Artist personas",
        "Curated memoirs"
      ],
      "fonts": {
        "display": "EB Garamond",
        "body": "Public Sans",
        "google": "family=EB+Garamond:ital,wght@0,500;0,600;0,700;1,500;1,600;1,700&family=Public+Sans:ital,wght@0,400..700;1,400..700"
      },
      "colors": {
        "accent": "#4A6B62",
        "accentDeep": "#3A554E",
        "paper": "#F3F2EF",
        "ink": "#1E2420"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "folio-ink",
      "name": "Folio Ink",
      "tagline": "Asymmetric issue layout with a bold cover story",
      "description": "A slim identity rail beside a magazine cover feature and stacked entries. Sharp geometry, signal-red accents, display type with presence. For journals that want every visit to feel like a new issue.",
      "home": "folio",
      "bestFor": [
        "Culture journals",
        "Editorial personas",
        "Longform magazines"
      ],
      "fonts": {
        "display": "Big Shoulders Display",
        "body": "Schibsted Grotesk",
        "google": "family=Big+Shoulders+Display:wght@500..700&family=Schibsted+Grotesk:ital,wght@0,400..700;1,400..700"
      },
      "colors": {
        "accent": "#C41E3A",
        "accentDeep": "#9E1830",
        "paper": "#F7F7F5",
        "ink": "#121212"
      },
      "seo": {
        "publisherType": "Organization",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "lantern-hour",
      "name": "Lantern Hour",
      "tagline": "Dusk paper and a warm lamp. Evening reading without neon dark mode.",
      "description": "Slate-blue evening surfaces, amber light wells, and a featured story that feels lit from within. Tuned for night browsing while staying softer and more atmospheric than hard dark UI.",
      "home": "lantern",
      "bestFor": [
        "Fiction serials",
        "Evening journals",
        "Mood-led personas"
      ],
      "fonts": {
        "display": "Bricolage Grotesque",
        "body": "Source Serif 4",
        "google": "family=Bricolage+Grotesque:opsz,wght@12..96,400..700&family=Source+Serif+4:ital,opsz,wght@0,8..60,400..700;1,8..60,400..700"
      },
      "colors": {
        "accent": "#D4A05A",
        "accentDeep": "#B8863F",
        "paper": "#1A2332",
        "ink": "#E7E2D6"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    },
    {
      "id": "nordic-clear",
      "name": "Nordic Clear",
      "tagline": "Birch light, glacial calm, gallery spacing",
      "description": "Scandinavian clarity: ice paper, soft birch shadows, and the Vitrine composition. Inspired by the quiet confidence of well-made objects. Nothing shouts, everything aligns.",
      "home": "vitrine",
      "bestFor": [
        "Calm personas",
        "Design-led journals",
        "Quiet archives"
      ],
      "fonts": {
        "display": "Literata",
        "body": "Sora",
        "google": "family=Literata:ital,opsz,wght@0,7..72,500..700;1,7..72,500..700&family=Sora:wght@400..700"
      },
      "colors": {
        "accent": "#3D6E8C",
        "accentDeep": "#2F566E",
        "paper": "#F2F5F7",
        "ink": "#1A252C"
      },
      "seo": {
        "publisherType": "Person",
        "siteType": "Blog"
      },
      "photoHero": false
    }
  ],
  "projects": [
    {
      "projectId": "a8f2c4e19b3d47e0",
      "slug": "hartwells",
      "displayName": "The Hartwells",
      "themeId": "journal-photo",
      "theme": {
        "id": "journal-photo",
        "name": "Journal Photo",
        "tagline": "Photo-led personal journal with a full-bleed hero",
        "description": "Immersive photography up front, glass sticky nav, horizontal photo rail, and a calm reading path. Built for AI personality journals and character archives that lead with images.",
        "home": "photo-hero",
        "bestFor": [
          "Personality journals",
          "Photo-led diaries",
          "Character archives"
        ],
        "fonts": {
          "display": "Fraunces",
          "body": "DM Sans",
          "google": "family=DM+Sans:ital,opsz,wght@0,9..40,400..700;1,9..40,400..700&family=Fraunces:ital,opsz,wght@0,9..144,400..700;1,9..144,400..700"
        },
        "colors": {
          "accent": "#2F6B5E",
          "accentDeep": "#245248",
          "paper": "#E8EEF1",
          "ink": "#141C24"
        },
        "seo": {
          "publisherType": "Person",
          "siteType": "Blog"
        },
        "photoHero": true
      },
      "manycastHost": "a8f2c4e19b3d47e0.manycast.ai",
      "publicHost": "www.thehartwellfamily.com",
      "publicUrl": "https://www.thehartwellfamily.com",
      "customHosts": [
        "thehartwellfamily.com",
        "www.thehartwellfamily.com"
      ],
      "plan": {
        "removeBranding": false,
        "remove_branding": false
      },
      "showsBranding": true
    }
  ]
}